Golf is one of the only sports where you're not looking at your target. Golfer's tend to get so caught up in the technical aspects of their swings that they forget about focusing on and aiming at their target. Professional golfers know that if their alignment is off their swing will get off. Imagine not worrying about where you aim a gun until the second you pull the trigger. So many golfer's are so concerned with fixing their swings that they don't aim the "gun" first. Setting the club face square at address will help you take the club back on the right line and improve your chances of returning the club face square at impact. It can take years to learn to swing like a pro, but you can start aiming like one in no time when you practice with AME.